You’re busy. Jobs are coming in. But the bank balance never reflects the effort.
You discount to win work. You guess at pricing. You rely on reports that explain the past, not the future. And deep down, you’re not sure whether the business is actually working… or just keeping you busy.
This isn’t theory or accounting jargon. Profit Riser is a step-by-step, practical course designed specifically for trade and service business owners who want to understand and use their financials to make real progress.
Know the difference between markup and margin (and why it’s costing you money)
See where profit leaks actually happen
Stop relying on gut feel or outdated reports
This is where most business owners realise why “working harder” stopped working.
Calculate your true break-even
Understand why profit doesn’t equal cash
Set pricing that protects your margin instead of eroding it
This is where decisions become calm, confident, and deliberate.
Understand your balance sheet without confusion
Track KPIs that matter for your type of business
Apply quick wins that lift profit without adding stress
This is where the business starts working for you.
Profit Riser costs less than a single discounted job
Most business owners rely on historic accounting data. By the time your accountant tells you how you did last year, it’s too late to make changes.
Profit Riser shows you how to use current numbers, the kind that tell you what’s happening right now, so you can steer your business before it’s too late. You’ll discover what actually drives your profit, not just what reports say.





Profit Riser wasn’t created in a classroom, it was built from years of working alongside business owners who were frustrated, busy, and unsure why the numbers never matched the effort.
Jerome Jacobs has spent over two decades advising trade, construction, and service-based businesses across New Zealand and beyond. Through Rise Advisory, he’s worked with hundreds of owners at different stages, from early growth to multi-million-dollar operations.
Across all of them, the same patterns appeared:
Pricing decisions made without real margin clarity.
Profits on paper, but stress in the bank account.
Business owners relying on reports that explained the past, not the future.
Profit Riser distils those real-world lessons into a practical framework you can apply immediately without accounting jargon, complexity, or guesswork.
Profit Riser is structured to take you from uncertainty to clarity, step by step.
You’ll work through 9 focused lessons, organised across 3 clear stages, designed to help you understand, control, and improve the numbers that drive your business.
9 practical, bite-sized lessons you can complete at your own pace.
Clear explanations of margin, markup, pricing, break-even, and cash flow without accounting jargon
Real-world examples tailored to trade and service businesses
Simple worksheets and templates to apply what you learn directly to your own numbers
Access to a growing community of business owners working through the same challenges
Lifetime access, so you can revisit lessons whenever your business changes
This isn’t about memorising formulas, it’s about building confidence around decisions that affect your livelihood.
Stop guessing. Start knowing.
Profit Riser gives you the clarity, tools, and confidence to build a business that works for you, not the other way around.
No subscriptions. No fluff. Just practical knowledge that delivers real results.
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